Mobile Recruitment and the Gig Economy

The gig economy is growing. By 2020, it's projected to represent 43% of the American workforce.

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The staffing industry is growing, too. But not at the same rate. And this gap has left opportunity for third party apps to disrupt the recruitment industry. So what can agencies do to close the gap and stay ahead?

Adopting a mobile strategy is key to engaging candidates where and how they want. Millennials make up the largest portion of the growing gig economy, and they prefer to be reached on mobile. 

Other benefits to a mobile-first strategy:

  • Send targeted blasts to key talent pools
  • See up-to-date worker information (including location and availability) 
  • Increase brand exposure
  • Gather key statistics on worker engagement 

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